Branding Vs Advertising Vs Promotions Vs Marketing Vs Public Relations

Many people are confused as to the differences between branding, advertising, promotions, and public relations. For that matter, the actual process of “marketing’ is misunderstood just the same. To give you a basic understanding, marketing is not a one time event or activity, it is a process, a combination of things which blend together. By definition, marketing is the act of mixing product, price, place, and promotion. But first, on to…

Branding.

A great example of branding is Apple. iMac, iPod, iTouch, iPhone, iTunes. Get the point? Apple has created a massive brand strategy using the “i” element. Think of the Ritz-Carlton, LifeTime Family Fitness, Hilton Hotels, and what do you see? First class service, luxurious amenities, excellent service? Now, how about Best Western, 24-Hour Fitness, Motel 6? What kind of “Brand” is each of those? Can you see the contrast? What is your company brand? Are you sure? If you think you’re a high-end facility, do you show it? Would you see the front desk clerk at the Ritz-Carlton wearing a button promoting the frequent guest club? Would you see a front desk clerk at a Motel 6 wearing a $1000 suit? Does everything you do, say, print, write, and provide consistent with your brand message? If not, you may want to consider who your true target audience is, and work at ensuring you continue to provide services that directly relate to them.

Advertising

Advertising is the actual process of displaying your message. Advertising on the radio… Advertising on tv… The one act of making something happen. Tie your Advertising and your Branding together, you have the Marketing Process. If you are just “advertising” without any direction, any goal, any unity, then you’re just a lost puppy wandering aimlessly hoping someone will give you a good home.

Promotions

A promotion is typically a one-time event for a specific purpose or goal. Whereas marketing is ongoing, a promotion can be a one-day, one week, one-month, or even one-hour event. In retail, a “SALE” is typically a promotion. Car dealerships offering Zero percent interest is a limited time promotion. They typically have a specific start and end date, and have a very clear understanding of the R.O.I. (Return on Investment) any particular promotion should achieve to make it a success.

Public Relations

P.R., or Public Relations, typically revolves around un-paid news sources and focuses on your business as it relates to the community. If you see a positive, or hopefully positive, story on the news or an article in the newspaper, this is the type of press a Public Relations firm may help you get. They have strong relationships with the news media and often feed them stories about their clients, in hopes of some free press. You, too, can harness the power of free press and public relations, although it can be difficult at times to get noticed, which is the PR firm’s strongpoint.

Marketing

Marketing is the process that drives all the above elements. It directs the feel, image, and tone of the advertising, promotions and public relations. To each of these elements, there are experts in each of these fields. You can hire a company just to handle your branding, and another to handle your advertising, marketing, and yet another for your public relations. Of course, as a small business owner, you may not always have the budget for such companies. You can learn how to achieve the same results at http://TheMarketingWire.com and get the latest in marketing news, education and resources to help build and grow your business.

Using Digital Printing to Promote Your Business

Promoting your business may not be as hard as you first think. If well thought out, the daily running of your business can have a major impact on your marketing. Business people travel around on a day to day basis doing business. Customers also travel around and will take note of a well positioned advert, maybe on your building, on an employee, on a vehicle or by a local attraction.

There is a recession going on. Businesses can not afford to stop promoting themselves. Astute businesses will be looking for ways to market themselves at lower cost. One very effective technique is to create an offer, discount or enhanced service to promote your business to new customers and promote this using mobile advertising. Clever advertising has a call to action, for example a website or telephone number.

Digital printing is a very broad term, which covers a variety of products. The main point for business owners to bear in mind is that digital printing generally means that marketing activities can be undertaken in much smaller campaigns and at lower cost than at any other time in the past.

Magnetic Signs
Magnetic signs come in all shapes and sizes. Magnetic signs are very versatile; You can have several graphics and messages to enable you to choose different messages for different jobs.

Foamex Printing
A foamex display is like mobile exhibition stand that can be put up at any opportunity to promote your business in a useful context. This need not be restricted to work related opportunities, why not have a really eye catching board made up for your car window so that your car can promote your business while you are doing your shopping? This will not appeal to everyone but there are certain products and services for which it may be an excellent strategy.

Window Manifestation
Having an eye catching window graphic is a technique often overlooked by business owners. This is particularly the case if your business is positioned in a busy thoroughfare or junction. Window displays work in the same way that television adverts do and people who regularly pass will start to register the message given by your window manifestation in a subliminal way. This is very powerful.

The initial outlay to have a window professionally covered is not as expensive as you may think and considered over the many years that it will serve your business it can only be a great investment.

Exhibition Graphics
You may be surprised to see exhibition graphics included in a list of low cost ways to promote your business. Large exhibitions may well be an excellent forum for promoting a business but we all know that they are not a small financial commitment.

A business can create a small portable exhibition stand which can be taken to locations such as leisure centers, hotel receptions and golf clubs to create a smaller exhibition scenario at a fraction of the cost.

Everyday will give the determined business owner an opportunity to promote his business at relatively low cost utilizing fundamental day to day things that would need to be paid for anyway. Maximize your impact, utilize your assets, let your business do some marketing for you.

Facebook Advertising Best Practices

The popularity of Facebook, with it's almost half a billion active users, and the time that its individual users spend on this site (estimated to be almost an hour), has made Facebook marketing the next big thing in online advertising. You can expand your customer base and probably even have an opportunity to reach out to others which are new to your niche.

Facebook fan pages are effective vehicles to have your message throughout to lots of viewers and increase your web presence. You can even create a separate Facebook account for your business, separate from your personal account and have a separate fan page for this account.

A good practice in advertising on Facebook is to identify what your goal is with this ad campaign. If you aim to get highly targeted traffic to your site you can have the pay per click as an option, but if you want to promote more of your brand, then it would be better for paying per impression because it can display a well created and Interesting image ad.

A good practice also, is to keep your content pages fresh and regularly updated frequently so that viewers will be interested and be motivated to come back on a regular basis. Adding and sharing content can give extra mileage for your Facebook page.

Facebook fans new or old should be encouraged to participate in your fan page. By keeping your page regularly updated, you can encourage them to interact and share information since this can give them opportunities to get information that they have not encountered before and even share it to other people.

By keeping your visitors involved all the way when they are in your page can be good for your Facebook marketing efforts. Sending your visitors to your interesting landing pages can make them more familiar with your products as well as being acquainted with your pages.

For the ads that you placed in Facebook also, you have to make these clear with concise and direct texts that will be understood to your targeted clients. You have to make sure that your products will stand out when placed side by side with competition by highlighting unique features that can clearly benefit customers.

Making ads on Facebook that have strong and unique call-to-action phrases can make your ads different from all the others. These strong and compelling words can make them go to your landing page by making a click on your ads.

An attractive and interesting image ad that is relevant and appropriate for your products or services is also a good advertising practice in Facebook. Remember that your ad is specifically aimed at getting the viewers attention and these people may not be interested in your product in the first place, so you have to make ads that can really attract customers' attention.

How to Pack for a Summer Vacation

It’s that time of the year again when the scorching heat becomes unbearable with each passing day. At such a time, all you want is an air-conditioned room and something cool to sip on. However, if you are going on a holiday, you will be spending a lot of time outside, exploring different places. If this is scaring you, considering the temperature is rising everyday, here are some tips that will help you stay protected from the heat.

Carry a Sunblock Lotion or Sunscreen

Going out in the sun without protecting your skin is a big no no, especially in summer. So, while you searching for the cheapest airline booking online and packing your clothes, also get a bottle or two of sunscreen or sunblock lotion. Sunscreen will not only prevent you from getting a sunburn but it will also protect your skin from the harmful UV rays. When you are buying the lotion, make sure you get one that has both UVA and UVB protection.

Pack Cotton and Lightweight Clothes

During the summer season, it’s advisable that you wear cotton clothes so that your skin can breathe. Wearing synthetic clothes may cause irritation and you might end up feeling hot and suffocated. So, when you are packing for your vacation, make sure you put in light clothes that will help your body stay calm. When it comes to shoes, carry open-toed ones or flip flops so that your feet can get as much air as possible.

Choose the Correct Accessories

Since you will be travelling during peak summer, carry a straw hat, a pair of sunglasses, and a scarf, just in case the heat becomes unbearable. These accessories will keep you protected from the heat when you are out, visiting different places. If you are going to be spending a lot of time on the beach, carry a beach bag and towels with you too. It’s also preferable that you carry a change of clothes so that you don’t have to stay in your sweat-soaked clothes for a long period of time.

Take Necessary Medication with You

Some places can have heat waves during the summer. In such a case, you should be prepared for it. Additionally, if you have diseases that can be triggered due to the heat, take the prescribed medicines with you. You might also want to take vaccinations that will protect you from falling sick from insect bites or mosquitoes.

These are some of the simples steps that you can keep in mind while packing for a summer vacation. And while you are vacationing, just remember to drink a lot of fluids and keep yourself hydrated.